The Butterworks Softer Butter available At Marks & Spencer From January 2020

Posted on 16th January 2020

Our delicious block butter which brings both convenience and dairy indulgence to the kitchen will be available at Marks and Spencer stores across Wales from January 2020. Churned, blended and crafted with serious butter lovers in mind, we have created a rich, creamy and award-winning salted block butter which is unique as it is naturally softer and spreads straight from the fridge.

Following years of development, we uncovered market opportunities to fulfill consumer demand for a natural, flavoursome and convenient butter that spreads straight from the fridge. Working with only two ingredients, butter and salt, our team have used their extensive expertise and know-how to develop a churning technique that creates a naturally softer butter, with no artificial colours or flavours added.

Research undertaken by Campden BRI; The innovation, research and technology centre for the food and drinks industry, has shown that our Softer Butter is at least 50% softer than other UK butter brands when spread straight from the fridge, reflecting The Butterworks’ imagination, innovation and determination to produce a consumer-friendly butter block. Rich and well-balanced, The Butterworks Softer Butter won a Gold Star in the Great Taste Awards, 2019. As a 100% butter block which spreads straight from the fridge, this makes it perfect for baking, lunch boxes and speedy sandwiches before heading out.

David Cooknell our Head of Retail Sales at Castle Dairies said “Here at The Butterworks we are delighted to be supplying our Butterworks Softer Butter into Marks and Spencer. The product plays a unique roll on shelf as it is at least 50% softer than other big brands and it is so easy to use as it really does spread straight form the fridge. We believe this is a great innovation for butter lovers as we truly understand the struggle of trying to spread hard butter!

The Butterworks’ Softer Butter block will be available from Marks and Spencer from the beginning of January 2020, RRP £1.90 (250g).